We all know blogging is an ultra-important asset to your business when it comes to building traffic and reputation. The hidden dark side, though, is how hard it is coming up with topics that will give you that ultra-good traffic.

If you’ve hit a roadblock when it comes to the content on your blog, don’t sweat it.

An age-old question between marketers is “What do you blog about?”. It can quickly feel like your company has blogged about everything under the sun.

To help, we polled fellow HubSpotters — who know a thing or two about blogging — and we’ve created a list of 101 ideas to keep your queue filled.


1. Create a roundup of all the best GIFs on the internet marketers can relate to

2. Make a parody song that describes your office culture

3. Recap your latest company event with photos and/or videos

4. Post a product demo;

5. Write a post explaining a social media channel

6. Make a video that highlights your industry and write a post about it

7. Start a podcast and transcribe each episode on the blog

8. Record an interview with a colleague and conduct a corresponding writeup

9. Upload a photo diary of how your company celebrates culture

10. Share a cartoon that represents your company


11. ” We Asked People About [insert topic], Here’s What They Said “

12. Research unusual holidays (ex: National Burger Day) and create a roundup your favorites

13. Make an infographic about your analytics and break down the pros and cons of each

14. Research the most popular social media channel and break down their numbers

15. Discuss the importance of knowing your lead data from a business standpoint

16. Share the most popular apps among a target audience and what that means for your business

17. Make a list of tools that are the best for you IT team

18. Explain your knowledge base and why it matters

19. Do an in-depth case study about delighting customers and examine the results

20. Based on the past, what are your predictions for the industry’s future?

21. “Here are our failures, and what we learned from them”

Community Engagement

22. Highlight local rockstars in your field

23. Interview a local business owner

24. Create a survey about your business’s ecosystem

25. Make a post that celebrates your user-generated content

26. Spotlight a “client-of-the-month”

27. Discuss the most practical uses for your product

28. Use employee stories to inspire your audience

29. Ask for guest posts from network members

30. Run a product/service giveaway

31. Throw a community-based event and recap it

Instructional (Guides and How-to)

32. A list of ‘musts’ for a career in your field

33. Interview an industry heavy-hitter about their tips for business

34. Post a series on landing your dream job

35. Write a roundup about “What I Wish I Knew When I First Started.”

36. How to gain the right skillset to advance in your career

37. The hardest part of your job — and how you tackle that

38. Tips to handle burnout

39. Write an ultimate guide

40. Create a pillar page

41. Bust common myths about your field

42. Demo how to use a specific social media channel

43. Write about how to collect data from webpages

44. Recommend the best tools for completing certain daily tasks

45. Offer the benefits of a current trend your company has mastered

46. Relate your content to a current celebrity

47. Write a post about how to give an incredible speech under 20 minutes

Multichannel Integration

48. Discuss social media trends

49. Explain how your most recent Facebook Live session delighted customers

50. Rank the top social media channels for your brand

51. Dive into a social network’s latest update

52. Explain how you use Instagram Stories to grow your engagement

53. Spotlight a brand killing it among multiple social channels

54. Rate five of the best Twitter polls in the right place at the right time

55. Find the best memes for content marketing on Twitter and Instagram

56. Discuss how your brand uses LinkedIn to connect with your community

57. Share your top analytics services and explain why they’re great

58. Write about how you engage millennials

59. Explain how YouTube is an asset to your business

60. Take a stance on a recent blog post from your favorite news-sharing site

61. Round up recent news in your industry

62. Share great quotes from an ebook in a roundup

Thought Leadership

63. Describe what your mission statement means to you

64. Dive into how a company boosted their blog traffic exponentially

65. Break down what an ideal company culture would look like

66. Write about ways your company is focusing on diversity and inclusion

67. Explain diversity and why it matters

68. Come up with a list of company outings for remote teams/employees

69. Describe how your team combats burnout and provide helpful tips to avoid it

70. Create a list of industry trends to keep an eye on

71. Compare and contrast different topics about marketing, business, or your industry, such as different types of advertising

72. Post a recap of breaking industry news

Content Marketing

73. Create a post dedicated to one or more FAQs

74. Invite a guest blogger to contribute

75. Create an office playlist and share the tracklist

76. Profile a co-worker or manager

77. Interview a customer

78. Run a contest

79. Write about your day-to-day workflow

80. Describe your career in five words and provide helpful advice to others

81. Compile a list of the best movies that depict your field

82. Invite your audience to join in with a quiz on your blog

83. Embrace popular holidays and make a themed post about them

84. Post a “Year-in-Review” about lessons learned throughout the year and what it means for your readers

85. Round up brands using IGTV brilliantly

86. A roundup of ways your team conducts successful content marketing


87. Have your team weigh in about if they work while traveling

88. Interview questions that help finalize decisions

89. Resources most helpful to SMBs

90. List of books that inspire professionals in your industry

91. “What has changed about our workflow habits over the years?”

92. Compile a list of weekly/monthly aspirations

93. Give your favorite historic moment about your industry

94. Your grade sheet on measuring quality product launches — and how it works in action

95. Explain common acronyms in your workplace or industry

96. Talk about a fun day at the office recently

97. Give a short history of your company

98. A peer-curated list of hobbies outside of work

99.Share highlights from a recent conference

100. Examine a recent movie trailer and how their marketing should be noted

101. Come up with a staff bonding event and recap how it went

Because it’s easy to get wrapped up in the day-to-day of your industry, it’s also easy to run into the same types of blog posts. Blogs are important for SEO and lead generation, so picking the “right” topics is a crucial step in marketing planning.

Remember to mix it up and have fun with blogging it doesn’t have to be the most formal part of your website. Blogs are an asset to your business, not a hindrance, and these post ideas are some of our favorites as HubSpotters.

For more interesting content ideas, check out our ultimate list of tips here.

Read more: blog.hubspot.com

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