by Fiona da Rocha | Apr 26, 2020 | Marketing
I’m a huge fan of food magazine Bon Appetit. I love the brand’s voice, messaging, and content, so when I found the corresponding YouTube channel for the publication last year, I was immediately sold. When you dive into Bon Appetit’s YouTube channel,... by Fiona da Rocha | Apr 25, 2020 | Marketing
Let me ask you a question. If you could learn any skill in one hour, what would it be? When you’re looking to learn something new, there are plenty of online courses that can help you improve your skills. HubSpot Academy (HubSpot’s training division) is... by Fiona da Rocha | Apr 25, 2020 | Marketing
Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds.... by Fiona da Rocha | Apr 22, 2020 | Marketing
We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence (or crickets 🦗) in response. Using social media and content to market... by Fiona da Rocha | Apr 22, 2020 | Marketing
On some days, it feels like I communicate with more people on messaging apps than I do in person. When I’m at work, I’ll use our office’s instant messaging tools to chat with my colleagues. When I get home, I’m sending goofy messages on...