How to Automate Your Account-Based Marketing Strategy

In today’s day and age, marketing is all about personalization. It’s about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different and has been growing in popularity in recent years. In fact, 87% of...

Future of Video Content Marketing (Review 2020)

Undoubtedly the trends and future of video content marketing are gaining popularity every year. Marketers must not be surprised when video contents are getting the most engagement and performing better than other content forms such as text, blog posts and the like. We...

How to Write an Effective Communications Plan [+ Template]

Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the...
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