by Katie Panachia | Nov 27, 2020 | Marketing
Keap Max is the new name for the original hallmark of Keap’s product line, Infusionsoft. Keap explained the change last week during the 2020 IKON. IKON is the annual user conference organized by the sales and marketing automation software leader. Introducing Keap Max... by Katie Panachia | Nov 26, 2020 | Marketing
Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? In this article, you’ll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal. You’ll also discover... by Katie Panachia | Nov 25, 2020 | Marketing
Are you a small business owner? Do you hope to take your business beyond your country’s borders? If the answer to those two questions was yes, keep reading this article to learn what you need to know about marketing a global business. Some of the topics covered might... by Katie Panachia | Nov 25, 2020 | Marketing
There are many light modifiers available and the selection can become confusing at times. Some areas, in fact, are confusing even when you understand them. The primary suspect is the parabolic softbox. Whenever I teach newer photographers there is a truth I emphasize... by Katie Panachia | Nov 24, 2020 | Marketing
Getting people to subscribe to your free trial is only half of the battle. The more important task is to get them to upgrade because this is where your revenue comes from. What is a good free-trial conversion rate? In 2016, Totango surveyed over 300 SaaS professionals... by Katie Panachia | Nov 24, 2020 | Marketing
One billion – that’s how many people use Instagram each month. With such a huge, highly engaged audience, you can bet the competition between brands is tough. This is why small details can make all the difference, and Instagram filters could play a part in making your...