How to Explain Banner Ads to Anyone

Sometimes, when it comes to advertising, we feel as talented as Don Draper in Mad Men — one of the best (fictional) advertisers in the game. However, advertising has evolved since the 60s, and that’s partly thanks to how expansive the internet has gotten...

How to Make an Ad: A 10-Step Guide

Advertising is changing — in fact, in 2020, companies will spend more than $250 billion on media advertising for the first time in U.S. history. More companies are spending money on advertising than ever before. As a result, there are now innumerable platforms...
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