by Fiona | May 3, 2020 | Marketing
When I was in college, I had a mentor during my summer internship. When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. “It sounds like you want to be a content... by Fiona da Rocha | Feb 14, 2020 | Marketing
Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down... by Mark da Rocha | Nov 16, 2019 | Marketing
Marketing has evolved over time from,”You can have any color you want as long as it’s black” to just-in-time marketing messages that might lead to your brand posting on Reddit. We’re embracing digital channels and understanding the need to... by Mark da Rocha | Oct 12, 2019 | Business
We all know the usual suspects: Craigslist. Monster. Career Builder. Newspapers (half-kidding on that one). Or perhaps you’re more of a networking kind of person when looking or hiring for a job: frequenting marketing events to get some face time with heavy...