by Katie Panachia | Nov 19, 2020 | Marketing
When formulating your digital strategy, it is essential to determine whether you are marketing for a Business to Consumer (B2C) or a Business to Business (B2B), and understand the nuances between them. It is to your benefit to be a flexible and agile marketer in an... by Fiona | May 14, 2020 | Marketing
As a habitual spender bee, the day before payday is, sadly, one of scant spending. Some of the marketing teams I’ve been on have had similar budget issues (although those weren’t brought on by online shopping like mine). While having a tight marketing... by Fiona | May 5, 2020 | Marketing
The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. While I wish I was kidding, I’m definitely not. As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that’s... by Fiona da Rocha | Apr 22, 2020 | Marketing
We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence (or crickets 🦗) in response. Using social media and content to market... by Fiona da Rocha | Apr 20, 2020 | Marketing
More companies are using Instagram than ever before — there are now over 25 million businesses on Instagram, most of which are small businesses. To capture a new audience and engage with your existing customers, it’s critical you consider using Instagram...