by Fiona | May 1, 2020 | Marketing
Whether you’re interested in blogging for your business or as a hobby, publishing blog content has many benefits. Not only does blogging help you establish authority in an industry — it also drives traffic to your website and enables you to better convert... by Fiona da Rocha | Apr 22, 2020 | Marketing
We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence (or crickets 🦗) in response. Using social media and content to market... by Fiona da Rocha | Apr 8, 2020 | Marketing
As a marketer, promoting and driving traffic to your blog isn’t easy. It can feel like you’re talking into a void sometimes. We’ve all been there. However, there are almost 4.5 billion active internet users. Getting blog readers is all about... by Fiona da Rocha | Feb 9, 2020 | Marketing
Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, “Why exactly is Pinterest so closely tied to blogging?” It could be because Pinterest is an outlet for... by Mark da Rocha | Nov 19, 2019 | Marketing
Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral part — if...