by Fiona da Rocha | Feb 19, 2020 | Business
Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin. Sean confidently expresses how he envisions the company’s... by Fiona da Rocha | Jan 10, 2020 | Marketing
How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear? Ultimately, they embody the most powerful marketing force in the world — die-hard fans. As a massive fan of live music... by Fiona da Rocha | Jan 9, 2020 | Marketing
Every marketer is focused on bringing attention to their product or service by growing a strong following. But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build... by Mark da Rocha | Nov 2, 2019 | Marketing
The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for “dress pant yoga pants” on Google, I found the brand Betabrand. Amazingly, the company dominated the top...