by Katie Panachia | Nov 23, 2020 | Marketing
Nothing lures people in more than a good story. American story consultant, Robert McKee once said, “Storytelling is the most powerful way to put ideas into the world.” And in an age of technology, storytelling has become a cakewalk. Gen Z, the youngest generation of... by Katie Panachia | Nov 19, 2020 | Marketing
When formulating your digital strategy, it is essential to determine whether you are marketing for a Business to Consumer (B2C) or a Business to Business (B2B), and understand the nuances between them. It is to your benefit to be a flexible and agile marketer in an... by Fiona | May 14, 2020 | Marketing
As a habitual spender bee, the day before payday is, sadly, one of scant spending. Some of the marketing teams I’ve been on have had similar budget issues (although those weren’t brought on by online shopping like mine). While having a tight marketing... by Fiona da Rocha | Apr 4, 2020 | Marketing
You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach... by Fiona da Rocha | Mar 13, 2020 | Marketing
Nowadays, Amazon is the largest retailer in the world. Additionally, in September 2019, over 150 million mobile users accessed the Amazon app, making it the most popular shopping app in the U.S. By comparison, Walmart was in second place with a mere 76 million users....