by Fiona da Rocha | Mar 24, 2020 | Marketing
When I think of automation, my first thought is that judgment day from “The Terminator” is upon us. However, conspiracy theories aside, automation can actually help marketers grow better and do their jobs more efficiently. In fact, 29% of marketers are... by Fiona da Rocha | Mar 16, 2020 | Marketing
If your business has a web presence, odds are you support it with marketing tools — plural. If your marketing efforts rely solely on a single, siloed application, you’re selling yourself short. Digital marketing efforts are generally a sum of several parts... by Jamie Collins | Aug 26, 2019 | Business
Whether you’re an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth. In fact, one study found companies that use business plans... by Jamie Collins | May 15, 2019 | Business
Throughout the buyer’s journey, content obviously plays a huge role during the beginning and middle stages. At the last stage of the buyer’s journey, though, it can be somewhat overlooked. A lot of marketing teams are focused on creating the beginning- and...