by Fiona da Rocha | Apr 9, 2020 | Marketing
Like a tree falling in the woods, if you launch a product without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering,... by Fiona da Rocha | Jan 8, 2020 | Marketing
In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences. A lot happens on LinkedIn.... by Mark da Rocha | Nov 22, 2019 | Marketing
You know the feeling of having a great idea, a brilliant view of how it’ll work, but no idea of where to begin to execute it? If you have a promising idea for an online ecommerce business, that’s great. But it’s important to know how you’ll... by Mark da Rocha | Nov 10, 2019 | Marketing
In 2011, Patagonia released an ad on Black Friday advising consumers not to buy their jackets. In 2015, Dove released a campaign that celebrated women, rather than showcasing their deodorant or body wash. The tactic used in these campaigns is called “reverse... by Jamie Collins | Jun 27, 2019 | General
Like a tree falling in the woods, if you launch a product without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering,...