by Fiona da Rocha | Mar 7, 2020 | Marketing
The other day, I received the following email from Adobe and opened it on my desktop at work: This email from Adobe gave me a top-notch email experience on desktop. However, I didn’t have time at the moment to “Learn more”, so I marked the email as... by Fiona da Rocha | Feb 28, 2020 | Marketing
As a marketer, you might’ve heard coworkers talking around the watercooler about how email marketing is dead. It’s been a common concern for many marketing departments. Well, I’m here to let you know that you don’t have to worry because email... by Fiona da Rocha | Feb 19, 2020 | Marketing
99% of people check their email every day. With a statistic like that, it’s not hard to see why email marketing is a go-to for marketing campaigns. What’s confusing, though, is that sometimes, email marketing ROI can look a little bleak. An un-successful... by Fiona da Rocha | Feb 17, 2020 | Marketing
During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack — chips and salsa to be exact. Well, chips and a one gallon Tupperware full of my aunt’s famous spicy salsa. While I’m watching TV, all of a... by Fiona da Rocha | Feb 13, 2020 | Marketing
By 2022, an estimated 330 billion emails will be sent and received each day — making it one of the largest digital communication channels. Emails can include everything from details about pressing, work-related crises to e-cards from your aunt on random holidays...