by Katie Panachia | Nov 15, 2020 | Marketing
COVID-19 health and safety protocols have put an end — at least, temporarily — to the traditional methods that nonprofits have implemented to raise money for programs. Whether formal galas or casual family fun days, social events have served not only as a way to... by Fiona | May 7, 2020 | Marketing
As marketers, we spend hours planning every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch, or lovingly modify templates to... by Fiona da Rocha | Apr 7, 2020 | Marketing
When people first start doing email marketing, they often assume they need an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will actually look... by Fiona da Rocha | Mar 7, 2020 | Marketing
More than likely, you’ve heard the debate on whether it’s more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers. Of course, ultimately, the most effective approach to marketing would be to integrate both... by Mark da Rocha | Oct 19, 2019 | Marketing
Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major...