by Katie Panachia | Nov 26, 2020 | Marketing
Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? In this article, you’ll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal. You’ll also discover... 
by Marissa Stephens | Jun 10, 2020 | Social Media
Many of us consider Facebook Messenger as a way for instant messaging with our friends – but did you know that it’s an extremely underused marketing tool, as well? In fact, many large up and coming organizations use Facebook Messenger to connect with existing and... by Fiona da Rocha | Apr 22, 2020 | Marketing
On some days, it feels like I communicate with more people on messaging apps than I do in person. When I’m at work, I’ll use our office’s instant messaging tools to chat with my colleagues. When I get home, I’m sending goofy messages on... by Fiona da Rocha | Apr 21, 2020 | Marketing
In the world of social media marketing, the word “engagement” gets thrown around a lot, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, “gramming”, feeding Facebook, and Linkedin-ing updates... by Fiona da Rocha | Apr 20, 2020 | Marketing
More companies are using Instagram than ever before — there are now over 25 million businesses on Instagram, most of which are small businesses. To capture a new audience and engage with your existing customers, it’s critical you consider using Instagram...