by Fiona da Rocha | Feb 20, 2020 | Marketing
Let’s talk about online advertising. Specifically, banner ads. You know the ones: when you’re scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties: Source Banner ads, also called web banners,... by Jamie Collins | May 27, 2019 | Marketing
Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different? Frankly — because it works. When industry competitors’ congest...