by Fiona da Rocha | Apr 2, 2020 | Marketing
As a marketer, reading trending predictions or industry forecasts is the norm. But sometimes you just want to pull a Regina George and say, “Stop trying to make fetch happen. It’s not going to happen.” We’ve all been there, especially with... by Fiona da Rocha | Feb 29, 2020 | Marketing
What do marketers and Sesame Street monsters have in common? They LOVE cookies. For years, we’ve been using them to track our website visitors, improve the user experience, and collect data that helps us target ads to the right audiences. We also use them to... by Fiona da Rocha | Feb 14, 2020 | Marketing
Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down... by Jamie Collins | Jul 16, 2019 | General
What’s the one thing more overwhelming than the volume of your analytics data? I’m willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site’s data,... by Jamie Collins | Jul 11, 2019 | General
Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up....