by Fiona | May 5, 2020 | Marketing
The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. While I wish I was kidding, I’m definitely not. As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that’s... by Fiona da Rocha | Apr 4, 2020 | Marketing
You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach... by Fiona da Rocha | Mar 8, 2020 | Marketing
Social media is an undeniably powerful marketing tool in 2020. We’ve seen the stats that back up using social media as a legitimate business practice. And we’ve seen examples of companies that saw phenomenal ROI after a social media campaign. But how are... by Fiona da Rocha | Feb 6, 2020 | Marketing
We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run... by Mark da Rocha | Dec 11, 2019 | Marketing
In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill. But, even though I love research, it’s not exactly my forte — and I know I’m not alone....