by Fiona | May 3, 2020 | Marketing
When I was in college, I had a mentor during my summer internship. When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. “It sounds like you want to be a content... by Fiona da Rocha | Apr 1, 2020 | Business
“I got lucky.” “I don’t belong here.” “I’m a fraud, and it’s just a matter of time before everyone finds out.” Sound familiar? Most of us have experienced feelings of doubt and unworthiness at some point in our... by Mark da Rocha | Dec 11, 2019 | Marketing
In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill. But, even though I love research, it’s not exactly my forte — and I know I’m not alone.... by Mark da Rocha | Nov 16, 2019 | Marketing
Marketing has evolved over time from,”You can have any color you want as long as it’s black” to just-in-time marketing messages that might lead to your brand posting on Reddit. We’re embracing digital channels and understanding the need to...