by Fiona da Rocha | Mar 6, 2020 | Marketing
Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is... by Fiona da Rocha | Mar 5, 2020 | Marketing
You’ve read the stats: email marketing is an undeniably powerful marketing strategy. In fact, on average, email generates $38 for every dollar spent, which is a 3,800% return on investment. And did I mention that there are almost four billion email users... by Fiona da Rocha | Mar 4, 2020 | Marketing
During the last month or so, my husband and I have driven by this grand opening sign on our way to his parent’s house about a dozen times. After a couple of weeks, we decided to look up what it was for. We found out a new restaurant was opening, and we were... by Fiona da Rocha | Jan 19, 2020 | Marketing
A couple of years ago, I ran to every grocery store and convenience store in my area, looking for one specific thing. I wasn’t going to rest until I found it, and it took months upon months of searching high and low, almost every week, until finally, my eyes...