What is Programmatic Advertising?

Today’s digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig below the surface of that jargon, you begin to uncover true benefits to...

Top 3 Transformational Marketing Tips for 2021

What’s going to happen to the economy in 2021? That’s a critical, top-of-mind question for business leaders right now. Now that we’re in the fourth quarter of 2020, there are still many unknowns which hang like threatening storm clouds over growth plans for the coming...

Should I Publish Pricing or Rates on my Website?

The majority of non-retail business owners struggle with the prospect of posting their rates online. Many of them worry that an upfront display of potential charges will reveal sensitive information to competitors, or worse, scare away customers at a sensitive point...
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