by Katie Panachia | Nov 15, 2020 | Marketing
COVID-19 health and safety protocols have put an end — at least, temporarily — to the traditional methods that nonprofits have implemented to raise money for programs. Whether formal galas or casual family fun days, social events have served not only as a way to... by Fiona | May 7, 2020 | Marketing
As marketers, we spend hours planning every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch, or lovingly modify templates to... by Fiona | May 3, 2020 | Marketing
When I was in college, I had a mentor during my summer internship. When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. “It sounds like you want to be a content... by Fiona | May 1, 2020 | Business
In light of the evolving situation around the COVID-19 pandemic, the Australian Government has released a number of economic responses to support individuals, households and businesses and improve stability in this particularly volatile environment. With so much... by Fiona da Rocha | Apr 22, 2020 | Marketing
We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence (or crickets 🦗) in response. Using social media and content to market...