by Fiona da Rocha | Mar 13, 2020 | Marketing
A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear. The next week, while I was... by Fiona da Rocha | Mar 6, 2020 | Marketing
For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) with its target audience members. This is a large part of how you... by Fiona da Rocha | Feb 18, 2020 | Marketing
Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. In fact, I’m willing to bet a typical campaign includes at least three. Those mediums — including social media, email, and paid advertising... by Fiona da Rocha | Feb 6, 2020 | Marketing
Rick and Morty is a popular adult cartoon that airs on Adult Swim, reaching 2.3 million viewers on average. Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I’ve seen their ad on...