by Fiona | May 13, 2020 | Business
Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the... by Fiona da Rocha | Apr 20, 2020 | Marketing
More companies are using Instagram than ever before — there are now over 25 million businesses on Instagram, most of which are small businesses. To capture a new audience and engage with your existing customers, it’s critical you consider using Instagram... by Fiona da Rocha | Apr 3, 2020 | Marketing
As a marketer, it’s undeniably critical you’re fully aware of your own budget and resources, and use that information when making decisions. For instance, let’s say you’re a marketer at a startup, and have decided to propose investing in... by Fiona da Rocha | Mar 30, 2020 | Marketing
When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company’s marketing... by Mark da Rocha | Nov 16, 2019 | Marketing
Marketing has evolved over time from,”You can have any color you want as long as it’s black” to just-in-time marketing messages that might lead to your brand posting on Reddit. We’re embracing digital channels and understanding the need to...