by Mark da Rocha | Nov 23, 2019 | Marketing
Let’s talk about social media metrics. When counting engagement, there are two terms you should know: reach and impressions. Reach is used to define who sees content. It’s the total number of people who see a tweet you make, an Instagram story you post, or... by Mark da Rocha | Nov 6, 2019 | Marketing
We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time to analyze and act upon them. That’s...