by Jamie Collins | Jul 18, 2019 | General
Women have been talking about the glass ceiling for years … but have you heard about the glass cliff? This phenomenon describes how women who do finally shatter the proverbial glass ceiling are promoted or appointed during times of company strife — when... by Jamie Collins | May 27, 2019 | Marketing
Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your... by Jamie Collins | May 25, 2019 | Marketing
If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to constantly be on the lookout for the next big thing. One day we’re creating pillar pages and topic clusters to please the Google gods, and then...