by Fiona da Rocha | Apr 22, 2020 | Marketing
We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence (or crickets 🦗) in response. Using social media and content to market... by Fiona da Rocha | Apr 8, 2020 | Marketing
As a marketer, promoting and driving traffic to your blog isn’t easy. It can feel like you’re talking into a void sometimes. We’ve all been there. However, there are almost 4.5 billion active internet users. Getting blog readers is all about... by Fiona da Rocha | Feb 9, 2020 | Marketing
Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, “Why exactly is Pinterest so closely tied to blogging?” It could be because Pinterest is an outlet for... by Fiona da Rocha | Jan 25, 2020 | Marketing
dIn high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’... by Mark da Rocha | Nov 19, 2019 | Marketing
When most people think of links, they think of connecting two different webpages together. You use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website. But that’s not all...