by Fiona | May 1, 2020 | Marketing
Whether you’re interested in blogging for your business or as a hobby, publishing blog content has many benefits. Not only does blogging help you establish authority in an industry — it also drives traffic to your website and enables you to better convert... by Fiona da Rocha | Apr 8, 2020 | Marketing
As a marketer, promoting and driving traffic to your blog isn’t easy. It can feel like you’re talking into a void sometimes. We’ve all been there. However, there are almost 4.5 billion active internet users. Getting blog readers is all about... by Fiona da Rocha | Feb 9, 2020 | Marketing
Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, “Why exactly is Pinterest so closely tied to blogging?” It could be because Pinterest is an outlet for... by Mark da Rocha | Dec 6, 2019 | Marketing
Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks — like Facebook or... by Mark da Rocha | Nov 4, 2019 | Marketing
As I scroll through my Instagram feed every day (cough, cough…multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share...