by Katie Panachia | Nov 27, 2020 | Marketing
Keap Max is the new name for the original hallmark of Keap’s product line, Infusionsoft. Keap explained the change last week during the 2020 IKON. IKON is the annual user conference organized by the sales and marketing automation software leader. Introducing Keap Max... by Katie Panachia | Nov 19, 2020 | Marketing
When formulating your digital strategy, it is essential to determine whether you are marketing for a Business to Consumer (B2C) or a Business to Business (B2B), and understand the nuances between them. It is to your benefit to be a flexible and agile marketer in an... by Fiona da Rocha | Apr 9, 2020 | Marketing
Like a tree falling in the woods, if you launch a product without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering,... by Fiona da Rocha | Mar 2, 2020 | Marketing
Earlier, I was scrolling on LinkedIn and came across this ad. Instantly, I was impressed with the effectiveness of the language. The language, concise and clear, offers up the benefit of the product being marketed in a way that stops scrollers in their tracks,... by Fiona da Rocha | Feb 29, 2020 | Marketing
Today, I was scrolling the Bon Appetit website, and by the end of my visit, I’d signed up for their newsletter. When I saw their newsletter advertisement, it was so effective that I just couldn’t help myself. Good ads get consumers to stop and stare....