by Katie Panachia | Nov 19, 2020 | Marketing
When formulating your digital strategy, it is essential to determine whether you are marketing for a Business to Consumer (B2C) or a Business to Business (B2B), and understand the nuances between them. It is to your benefit to be a flexible and agile marketer in an... by Fiona da Rocha | Feb 14, 2020 | Marketing
Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down... by Mark da Rocha | Dec 11, 2019 | Marketing
In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill. But, even though I love research, it’s not exactly my forte — and I know I’m not alone.... by Mark da Rocha | Nov 4, 2019 | Marketing
Today’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy?...