by Katie Panachia | Nov 27, 2020 | Marketing
Keap Max is the new name for the original hallmark of Keap’s product line, Infusionsoft. Keap explained the change last week during the 2020 IKON. IKON is the annual user conference organized by the sales and marketing automation software leader. Introducing Keap Max... by Katie Panachia | Nov 19, 2020 | Marketing
When formulating your digital strategy, it is essential to determine whether you are marketing for a Business to Consumer (B2C) or a Business to Business (B2B), and understand the nuances between them. It is to your benefit to be a flexible and agile marketer in an... by Fiona da Rocha | Apr 19, 2020 | Marketing
Imagine a world where you could start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time working to market and sell to unqualified leads who aren’t the right fit for your business. Meaning, you could move straight into... by Fiona da Rocha | Mar 30, 2020 | Marketing
When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company’s marketing... by Mark da Rocha | Oct 24, 2019 | Marketing
As a marketer, you’re undoubtedly aware of some of the major social media sites you can use for lead generation. I’m willing to bet you’ve already heard about the importance of Instagram, Facebook, and Twitter — and if you use all three as part...