by Katie Panachia | Nov 24, 2020 | Marketing
Getting people to subscribe to your free trial is only half of the battle. The more important task is to get them to upgrade because this is where your revenue comes from. What is a good free-trial conversion rate? In 2016, Totango surveyed over 300 SaaS professionals... by Katie Panachia | Nov 18, 2020 | Marketing
As the COVID-19 pandemic continues to progress around the world, it’s important to continuously evolve your content marketing strategy—now more than eve. What is 2021 going to look like for content marketers? Is there any way to get prepared? Let’s dive in now to... by Fiona da Rocha | Apr 20, 2020 | Marketing
So you’ve just finished redesigning your website. You’re excited, it looks great, and you’re patting yourself on the back. Before you start parading around this new great design like a kid showing off their new toy, you want to give it a whirl and... by Fiona da Rocha | Apr 16, 2020 | Marketing
Nearly half of all online consumers will abandon a page that takes more than 2 seconds to load. That means you need your website or mobile app to be fast to delight visitors. To speed up your web assets, you need a CDN. Don’t know what a CDN is?... by Fiona da Rocha | Apr 8, 2020 | Marketing
As a marketer, promoting and driving traffic to your blog isn’t easy. It can feel like you’re talking into a void sometimes. We’ve all been there. However, there are almost 4.5 billion active internet users. Getting blog readers is all about...