by Fiona | May 15, 2020 | Marketing
In today’s day and age, marketing is all about personalization. It’s about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different and has been growing in popularity in recent years. In fact, 87% of... by Fiona da Rocha | Mar 30, 2020 | Marketing
When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company’s marketing...