by Katie Panachia | Nov 20, 2020 | Marketing
Broadway and Wall Street in New York City. Image © Photo by Andy Willis on Unsplash In cities across the United States, an address is more than just a street name or a building number- but a brand that translates directly into a symbol of wealth and prestige. Take the... by Fiona da Rocha | Feb 4, 2020 | Marketing
When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they’re talking about an incoming natural disaster. Headlines like, “Gen Z is Coming, Are You Ready,” or “Prepare You Marketing to... by Mark da Rocha | Dec 11, 2019 | Marketing
In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill. But, even though I love research, it’s not exactly my forte — and I know I’m not alone.... by Mark da Rocha | Dec 6, 2019 | Marketing
Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks — like Facebook or...