by Katie Panachia | Nov 24, 2020 | Marketing
Getting people to subscribe to your free trial is only half of the battle. The more important task is to get them to upgrade because this is where your revenue comes from. What is a good free-trial conversion rate? In 2016, Totango surveyed over 300 SaaS professionals... by Fiona | May 3, 2020 | Marketing
When I was in college, I had a mentor during my summer internship. When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. “It sounds like you want to be a content... by Fiona da Rocha | Apr 7, 2020 | Marketing
When people first start doing email marketing, they often assume they need an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will actually look... by Fiona da Rocha | Apr 2, 2020 | Marketing
There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you’re doing it right. ... by Fiona da Rocha | Mar 30, 2020 | Marketing
When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company’s marketing...