by Fiona da Rocha | Jan 25, 2020 | Marketing
dIn high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’... by Mark da Rocha | Nov 23, 2019 | Marketing
Let’s talk about social media metrics. When counting engagement, there are two terms you should know: reach and impressions. Reach is used to define who sees content. It’s the total number of people who see a tweet you make, an Instagram story you post, or... by Mark da Rocha | Nov 13, 2019 | Marketing
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So, what are the best hours to post on each... by Jamie Collins | Jul 18, 2019 | General
Women have been talking about the glass ceiling for years … but have you heard about the glass cliff? This phenomenon describes how women who do finally shatter the proverbial glass ceiling are promoted or appointed during times of company strife — when...