by Fiona | May 15, 2020 | Marketing
In today’s day and age, marketing is all about personalization. It’s about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different and has been growing in popularity in recent years. In fact, 87% of... by Fiona da Rocha | Apr 4, 2020 | Marketing
You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach... by Fiona da Rocha | Mar 8, 2020 | Marketing
Social media is an undeniably powerful marketing tool in 2020. We’ve seen the stats that back up using social media as a legitimate business practice. And we’ve seen examples of companies that saw phenomenal ROI after a social media campaign. But how are... by Fiona da Rocha | Feb 14, 2020 | Marketing
Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down... by Mark da Rocha | Nov 9, 2019 | Marketing
When implementing your social media strategy, it’s easy to realize that manually posting on multiple different websites, multiple times a day, isn’t optimal for your busy schedule. But it’s not easy to tell from a baseline or pricing page which tools...