by Katie Panachia | Nov 24, 2020 | Marketing
Getting people to subscribe to your free trial is only half of the battle. The more important task is to get them to upgrade because this is where your revenue comes from. What is a good free-trial conversion rate? In 2016, Totango surveyed over 300 SaaS professionals... by Fiona da Rocha | Apr 22, 2020 | Marketing
On some days, it feels like I communicate with more people on messaging apps than I do in person. When I’m at work, I’ll use our office’s instant messaging tools to chat with my colleagues. When I get home, I’m sending goofy messages on... by Fiona da Rocha | Apr 8, 2020 | Marketing
As a marketer, promoting and driving traffic to your blog isn’t easy. It can feel like you’re talking into a void sometimes. We’ve all been there. However, there are almost 4.5 billion active internet users. Getting blog readers is all about... by Fiona da Rocha | Mar 3, 2020 | Marketing
As a marketer, you’ve likely heard the buzz around popular social platform TikTok, which now has 500 million monthly active users and is the third-most downloaded app globally. The video-based social app has incredible potential for marketers, particularly since... by Mark da Rocha | Dec 6, 2019 | Marketing
Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks — like Facebook or...