How to Write an Effective Communications Plan [+ Template]

Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the...

How to Post on Instagram: a Step-by-Step Guide

With over 800 million active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes. Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down — in...

25 Social Media Campaign Ideas to Try in 2019

The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself. When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for...
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