by Fiona | May 13, 2020 | Business
Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the... by Fiona da Rocha | Apr 1, 2020 | Business
“I got lucky.” “I don’t belong here.” “I’m a fraud, and it’s just a matter of time before everyone finds out.” Sound familiar? Most of us have experienced feelings of doubt and unworthiness at some point in our... by Mark da Rocha | Nov 13, 2019 | Marketing
With over 800 million active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes. Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down — in... by Mark da Rocha | Nov 9, 2019 | Marketing
The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself. When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for... by Mark da Rocha | Oct 24, 2019 | Marketing
As a marketer, you’re undoubtedly aware of some of the major social media sites you can use for lead generation. I’m willing to bet you’ve already heard about the importance of Instagram, Facebook, and Twitter — and if you use all three as part...